Friday, May 11, 2012

Measuring Impact


It is widely assumed that the Olympics Games have a broad economic impact

and that the Games have an unequivocally positive effect on the host country

and city. More and more cities are now coming forward as Olympic bidders.
The macroeconomic impact of a summer Olympic Games is assumed to be
over US$5 billion. The direct impact of investment and visitation is clear if
short-term. The broader image benefi ts would be proven in the longer term.






http://olympic-updates.blogspot.com/2007_10_01_archive.html











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